Origins and Invention
In 1920, Earl Dickson, a cotton buyer at Johnson & Johnson, tended to his wife who had cut herself while doing housework. Dickson lovingly devised a practical solution to the problem: he placed squares of gauze at intervals on a roll of tape, securing them with crinoline. The initial bandages were extra-long strips, measuring 3 inches wide and 18 inches long, which needed to be cut to fit.
His boss, James Wood Johnson, recognized the idea’s potential and put it into production. These once-handmade bandages soon became mass-produced, and Dickson’s vital contribution led to his promotion within the company. The first commercial BAND-AID® Brand Adhesive Bandages was born.
An Evolution of Healing and Compassion
By 1924, mass-produced BAND-AID® Brand adhesive bandages were ready to use, measuring 3 inches long by ¾ inch wide. They debuted in their iconic tin packaging, later becoming reusable containers for various small items. By 1932, it introduced its first waterproof bandage called the DryBak. These waterproof versions enhanced durability and convenience, which became especially helpful when millions of BAND-AID® adhesive bandages were shipped overseas to the front lines in World Word II soldiers’ first aid kits.
The first mass-marketed, decorated bandages were launched in 1956 – the Stars ‘n Strips. These bandages added a touch of fun and personalization while paving the way for the abstract and character designs to come decades later.
Innovations continued for BAND-AID® into the 1990s and beyond. Packaging transitioned from tins to cardboard in 1994; Skin-Flex® adhesive bandages, designed for touchscreen users, hit the market in 2017; and in 2021, OurTone™ bandages provided designs that matched darker skin tones, making their line inclusive for everyone.
Sticking Around For A Century
For their 100th Anniversary, BAND-AID® has unveiled limited-edition packaging designs that pay homage to its rich history. These collectible boxes feature iconic imagery, vintage logos, and nostalgic motifs, evoking memories of healing moments from the past.
The company is also organizing community events across the globe. From health fairs to first aid workshops, these gatherings celebrate the impact BAND-AID® has had on individuals, families, and communities. Social media campaigns encourage users to share their personal stories of using BAND-AID® products. Heartfelt anecdotes, photos, and testimonials flood platforms, creating a sense of unity and gratitude.
Additionally, they have launched an interactive online timeline that chronicles its journey. Users can explore pivotal moments, inventions, and heartwarming stories. Virtual exhibits showcase vintage advertisements, packaging, and behind-the-scenes glimpses of the brand’s evolution.
Throughout its history, BAND-AID® Brand has remained a symbol of care, innovation, and healing, touching lives worldwide. Tag BAND-AID® on social media to share your memories of patched up knees, blisters, and minor mishaps throughout the years.