Better Made Snack Food saw its beginnings in August of 1930 as the Cross and Peters company, named after its founders first names.The company started out with one goal: to produce a better potato chip – this led to the company adopting the name “Better Made” in 1934.
Producing a Better Potato Chip
What Better Made believes sets it apart from competitors is using Michigan-grown potatoes 10 months out of the year. Long before locally-sourced became a trend, Better Made was making a commitment to supporting local potato farmers, and in doing so, creating a fresher, better product. The company packaged their potato chips in crude, grease-less, burlap bags, and sold them primarily from their own store outlets, and later on delivery routes.
It Keeps Getting Better
85 years later, Better Made chips are still made solely in the Detroit facility. Approximately 60 million pounds of potatoes are used every year, and from the time the potatoes leave the farm to the time you put a potato chip in your mouth, the product is completely untouched by human hands.
Flavor varieties of potato chips that have been introduced over the years include Bar-B-Q, Sweet Bar-B-Q, Red Hot, Sour Cream and Onion, and Salt and Vinegar. Better Made has also expanded their product line to include popcorn, pork rinds, pretzels, tortilla chips, and even beef jerky.
Better Made also takes philanthropic strides to make their community better. For example, they took a portion of proceeds from their Family and Value Size Potato Chips and $0.99 Pork Rinds during the month of April, totaling over $23,000, and donated it to a former Detroit Red Wings player’s organization, the Ted Lindsay Foundation for Autism Awareness.
85 Days of Summer Celebration
For this monumental anniversary, Better Made wanted to thank their fans for 85 years of snacking, with the 85 Days of Summer Celebration. June 15th through Labor Day, Better Made will give away 50 cases of potato chips each week. Their trucks will show up in locations throughout the state of Michigan, surprising unsuspecting fans with the state-famous snacks. Additionally, one grand prize winner will win a trip to Soaring Eagle Water Park and Hotel in Mt. Pleasant, Michigan.