July 2024 | Business Anniversaries

For six decades, Love’s Travel Stops & Country Stores has been more than just a pit stop for weary travelers—it’s been a trusted companion on the open road. From its humble beginnings to becoming a nationwide network, Love’s has woven itself into the fabric of American travel. As we celebrate this remarkable milestone, join us in reflecting on the legacy, community impact, and service that define the business.From A Single StationIn January 1964, Tom Love and his wife Judy embarked on a journey that would shape the landscape of American travel. With a mere $5,000, they leased an abandoned service station in Watonga, Oklahoma, about an hour northwest of Oklahoma City. Tom, a former Marine and college football standout, had a vision: to create a self-service gas station that would cater to travelers on the open road.That modest gas station marked the birth of Love’s Travel Stops. Tom and Judy named their company Musket Corporation. Little did they know that their hard work and dedication would pave the way for a nationwide network of travel centers. Over the years, Love’s expanded, innovated, and became a trusted companion for weary travelers across the United States.Innovation and AdaptationWikimedia/Creative Commons Attribution-Share Alike 2.0Over the years, Love’s has continually adjusted to meet travelers’ evolving needs. From adding restaurant and fresh food options to total truck care solutions and alternative fuels, their commitment to innovation remains unwavering.Now, Love’s has grown into a powerhouse, including subsidiaries like Trillium Energy Solutions, Gemini, and Speedco. In 2023, Love’s opened four new locations in Indiana, Mississippi, New York, and California. As of 2024, Love’s operates 644 stops throughout the United States.A Focus on PeopleLove’s core values emphasize treating team members like family. This philosophy has remained constant, contributing to their success. Their commitment to caring for customers, partners, and employees differentiates Love’s from their competitors. Recently, they were ranked #1 for “Work Wellbeing in the US” by Indeed.Additionally, Love’s is committed to maintaining safe and clean facilities, with plans ranging from bathroom updates to complete remodels. Customers can look forward to expanded food options, an extended RV network, and exclusive deals through the Love’s Connect app. Professional drivers will benefit from new partnerships and additional service points, ensuring they get back on the road quickly.Reflecting on SuccessThis year, Love’s is pulling out all the stops to celebrate its remarkable 60-year journey. From special promotions and discounts for customers to employee recognition events, the entire Love’s community is joining in the festivities. The company is also sharing stories from its early days, highlighting the resilience, innovation, and commitment that have fueled its success. Whether it’s through social media campaigns, commemorative merchandise, or heartfelt messages, Love’s Travel Stops is honoring its legacy while looking forward to an even brighter future.Embracing The FutureCurrently, Love’s is in the process of adding 20-25 new locations, updating aging stores, and rebuilding others to enhance customer experiences. These new and updated locations will offer a range of added services, from fueling to dining and amenities. Their RV network is expanding with 30 new RV locations and 1,000 hookups, bringing the total to over 1,300 hookups nationwide. Another helpful amenity for truckers and travelers, Love’s has partnered with Amazon to offer more than 200 Amazon lockers for customer convenience.As Love’s Travel Stops celebrates its 60th anniversary, we’re reminded of the remarkable journey that began with a single gas station in Watonga, Oklahoma. From those humble beginnings, Love’s has grown into a travel center giant, touching the lives of countless travelers and communities. Here’s to 60 years of fueling journeys and building memories!

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