July 2012 | Business Anniversaries

A business that has survived 100 years is pretty special. The owners of Robinette’s Apple Haus and Winery, located in Grand Rapids, Michigan, have a family history of determination and perseverance. They also know how to celebrate as evidenced by the hoopla surrounding their 100th anniversary in business, reached in 2011:Unveil a Centennial sign in a ribbon cutting ceremony, with sponsorship from the Chamber of CommerceOffer discounts on gift barn purchasesProvide free souvenir wine glass and wine tasting on select daysOffer a glass of cider and a donut for 100 penniesCelebrate each fruit “season” in anniversary year with varied offerings and events: Peach Festival, Apple Time, etc.Host special weekend events including:“Blessing of the Blossoms” – blessing from a pastor, bluegrass band, speakers from US Apple and the Michigan Grape and Wine Industry Council, free wagon rides, and door prizes“Giving Thanks” – serve limited edition Centennial Hard Cider, discounts on wine tasting, donate a percent of proceeds to a local charity“Picnic Under the Maples” – hayrides, kids games and prizes, free wine tasting, special cherry or pumpkin spice flavored donuts, and live music by an opry house bandCreate video about history of farmNews media blitz around each celebratory eventJoin us in congratulating Robinette’s Apple Haus and Winery on their 100th anniversary!If you are looking of ways to celebrate your own business anniversary, check out their celebration list to borrow or spark ideas. In celebrating your anniversary, and especially getting the media’s attention, you’ll gain free publicity, branding awareness, and attract more interest from your target market.

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